Packaging Design

Fresco Creative has been designing unique and eye-catching packaging since 1999. With Australian Packaging Standards changing all the time, especially in the retail/food space, an experienced packaging designer can not only make sure your design stands out from the competition but can also advise you on the latest rules and regulations. We have designed packaging for a diverse range of products in Sydney over the years such as cook-at-home desserts, craft beer products, candles, beauty products, vitamin water, protein shakes, powdered milk, hemp products, organic meat products, pharmaceuticals, quilts, hand towels, granola, coffee cups, jam, tinned tomatoes, water and nougat.

We have developed new brands like Villa Rossi (Harris Farm’s home brand), Beer Days, H2Omega and Kiarella Nougat – beginning with the logo, and then creating a packaging design that stems from that. At the other end of the spectrum we have worked with established brands like Cleaver’s Organic and Borrowdale Pork Company to expand their range whilst following strict brand guidelines.

As some packaging approaches can be expensive, depending on quantities, we listen to your brief and advise you on the best way to brand your product – sometimes the best approach is swing tags, stickers, labels or belly bands, which can still look great but are be less costly than printed boxing. Perhaps you have multiple flavours and require colour-coding or an odd shaped product that needs a custom box or inner supports – we can advise you on how best to approach packaging your particular product. We can also create point of sale boxing or displays and work with supplied knifelines or create new ones from scratch.

We are familiar with packaging mandatories such as barcodes, nutritionals, warnings, government logos, recycling logos, best before dates, batch codes and the like. We can guide you from briefing to finished product. We often prepare the packaging design and then work with your production house so that you can maintain full control over the ongoing supply of your product beyond the initial design. Give us a call to discuss your next project on 02 8116 9033.

Fresco Creative The Choc Pot Packaging Design
Cleavers Organic Meat Company Packaging Design
H2Omega Vitamin Water Zero Sugar Packaging Design Plastic Shrinkwrap Graphic Design Range Flavours Bottle FMCG Fresco Creative Surry Hills Sydney
Hemp Gallery Australia Swing tag and packaging design for Hulled Hemp Seeds Three Six Nine Product Bag Design Hessian

What our clients say…

“The designs look great we’re happy to give the tick of approval.” – Hemp Gallery Australia

“Very happy with the logo so no final changes are needed and looking forward to moving onto packaging design.” – Bondi Tea Club

“Thanks again, they look great and the client was very happy.” – The Star/Swarovski

“My editor has read about the work you did for your client Il Postino Café and the retro design packaging you designed for them and would like to do a full page case study on this to support our feature.” – Packaging Today Magazine

Beer Days Logo and Packaging Design
Fresco Creative The Choc Pot Packaging Design
Cleavers Organic Meat Company Packaging Design
Fresco Creative Bondi Tea Club Logo Design


Cleavers Organic Meat Company Packaging Design

Cleaver’s Organic

Fresco Creative was approached by Arcadian Meat Company’s marketing manager to design packaging for a Paleo Range for Cleavers Organic line of FMCG meat products destined for Coles and Woolworths.

Swarovski / The Star Partnership Event Themed Gift Custom Knife Design and Packaging Graphic Fresco Creative Casino Surry Hills Sydney Pyrmont Special Gold Foil Die-line Die Cut


Fresco were approached by Swarovski, the internationally-renowned crystal manufacturer, who wanted a very special packaging design. Each year The Star and Swarovski partner to provide a prestigious prize to a select number of very lucky visitors to celebrate the start of the Chinese New Year.

Fresco Creative Gooralie Free Range Pork Packaging Design

Gooralie Free Range Pork Company

We have since created a full style guide for the Gooralie brand, wholesale butcher stickers, insert labels and a set of recipe cards in the new aesthetic style.


Harris Farm Markets

With a strong focus by Fresco on reflecting Harris Farm’s unique selling point, a strong consistent brand identity has been established, successfully raising HFM’s profile. We arranged the media buying for all their press ads in newspapers and magazines, with the capability of sending out artwork for numerous ads daily.

Arcadian Meat Co Borrowdale Free Range Pork Packaging Cardboard Sleeve and Label and Knife Design Concepting Graphic Fresco Creative Surry Hills Sydney Supermarket FMCG

Borrowdale Free Range Pork

Fresco Creative was approached by Arcadian Meat Co. to assist them with rolling out some packaging designs for their sub-brand Borrowdale Free Range Pork. We worked with their established brand guidelines and their production factory to prepare and test various packaging designs for their premium, FMCG pork products.

Source Lighting Packaging Design Graphic Die-line Knife Die Cut Box Dieline Graphic Design Fresco Creative Electrical Product

Source Lighting

Source Lighting (Tek Products) came to Fresco requesting a packaging design for their LED Oyster Downlight. They required various sizes, Small Medium and Large to suit different sized lights.

Our Clients

Drop us a line

Whether you are a familiar face or a prospective client looking for a new graphic design partnership, we would love to discuss how we can strengthen your brand. We can provide you with a no-obligation quotation if you have something in mind, otherwise, we can talk through the possibilities or prepare a design solution to suit your budget. Give us a call today! (02) 8116 9033

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