The Prince of Wales Hospital Foundation (POWHF) is a not-for-profit organisation that fundraises to support the work of The Prince of Wales Hospital. They were referred to us after another successful not-for-profit project. We assisted them with some logo development we put together comprehensive brand guidelines to assist POWHF’s internal and external stakeholders to represent the completely new brand both correctly and consistently in order to strengthen brand attributes and deliver key messaging effectively. We have rolled out the new look to a range of signage and large format projects like a history wall, wall of giving, teardrop banners and street-side silk banners around Sydney to celebrate their 160th anniversary.
“The Foundation team has been working with Fresco for many years and are always amazed at the beautiful end results. The staff at Fresco has been incredibly patient with last minute changes and has shown great tenacity during lengthy review processes to bring our collateral to fruition. Their eye for detail and design always results in professional looking collateral helping us increase brand awareness and perception.” – Prince of Wales Hospital Foundation